Mahmood Raghib Ahsan
Portfolio

Mahmood Raghib Ahsan

Growth Marketer & Founder, KnowUrSelf

I build the systems that turn an ad into an enrolled student — campaigns, CRMs, and the platforms that run them. KnowUrSelf is the latest one: a career assessment built from the same admissions-funnel thinking.

3+
Years in Growth
600+
Students Reached
40+
Partnerships Closed
20%
Admissions Growth
The Story

Not just a marketer — the person who builds what the marketing needs.

Most growth roles stop at the campaign. Mine didn't. At Khadimul Islam, I was hired to bring in enquiries — but the gap wasn't demand, it was everything downstream of it: no CRM to route leads, no system to track a student from enquiry to enrolment, no way to run the school once they arrived. So I built those too.

That's the thread through everything here: KnowUrSelf, the Admission Planner CRM, the School Management System, the AI Digital Marketing Engine — each one exists because a real admissions funnel needed it, not because it looked good on a portfolio.

I work across the full stack of growth — planning and running the campaigns, building the CRM that catches what they generate, and shipping the product that the whole thing points to.

Experience

Where this was built

Growth Marketing Associate (Contract) April 2026 – Present
Khadimul Islam — Registered NGO (Waqf Board & State Education Board)
Patna, Bihar
  • Drove a 20% rise in admissions by tightening the enquiry-to-enrolment funnel end to end
  • Built a School Management System covering fees, attendance, payroll, and timetabling
  • Developed a CRM with staff and admin portals to capture, route, and follow up on every enquiry
  • Launched both platforms across 10 classes and 600+ students, consolidating 12 data sheets into one system
  • Trained and supported 10+ staff across 4 roles, driving adoption from manual registers to daily use
Senior Associate, Student Acquisition October 2025 – March 2026
Hi-Tech Institute of Engineering & Technology
Delhi NCR
  • Designed and executed a workshop-led demand generation programme, reaching 500+ prospective students
  • Established an institutional acquisition channel from zero, closing 40+ school partnerships at an 80%+ close rate
  • Identified funnel drop-off points and redesigned the follow-up sequence, lifting conversion at weak stages
Business Development Executive October 2023 – September 2025
Self Prep IAS
Patna, Bihar
  • Increased monthly sales revenue by 18% by rebuilding the conversion strategy and commercial approach
  • Converted 100+ qualified leads at a 70% close rate with a structured objection-handling framework
  • Opened a new acquisition channel through coaching-centre partnerships, expanding reach by 30%
Expertise

What I actually do, day to day

Campaign Planning & Budgeting

Plans and runs AI-assisted ad campaigns across Meta and Google — with built-in cost estimation and creative testing.

CRM & Marketing Automation

Builds CRM systems with lead routing and follow-up sequencing to convert enquiries at scale.

Analytics & Reporting

Tracks funnel performance with Google Analytics and Microsoft Clarity to catch and fix conversion friction.

Funnel & Conversion

Diagnoses drop-off points and redesigns follow-up sequences to lift close rates.

Cross-Functional Execution

Aligns sales, product, and leadership teams around one go-to-market plan.

Product & Platform Building

Builds full-stack platforms — from admissions CRMs to school management systems — using Next.js, Supabase, WordPress, and PHP.

Featured Work

Systems running in production

Not mockups — real platforms serving real institutions. Screenshots below are placeholders, swapped for the real thing shortly.

School Operations
School Management System
Khadimul Islam

Fees, attendance, payroll, and timetabling in one system — replacing manual registers across 10 classes and 600+ students.

Next.js Supabase
Open Live App →
CRM
Admission Planner
Khadimul Islam

Enquiry-to-enrolment pipeline with staff and admin portals — routing, follow-ups, and closing in one place.

Next.js Supabase
Open Live App →
Ad Engine
AI Digital Marketing Engine
KnowUrSelf

Cost estimation, budget allocation, and creative testing across Meta Ads and Google Ads campaigns.

AI-Assisted Meta & Google Ads
Open Live App →
Career Platform
KnowUrSelf
Career Assessment Platform

Coded from scratch — the Free AI Career Test as the top-of-funnel entry point, with funnel tracking in GA & Clarity.

WordPress PHP
Open Live App →

Certifications

  • Product Management: Understanding the Market — UpGrad
  • Generative AI (Foundation & Master) — UpGrad & Great Learning
  • Marketing Management & Strategies — Great Learning

Education

MBA, Marketing Pursuing
B.A. English (Hons) Patliputra University, Patna
Tools & Technologies

What I build with

Meta Ads Manager Google Analytics Microsoft Clarity Google Ads Next.js Supabase Google Apps Script WordPress PHP Vercel GitHub Claude ChatGPT

Building something that needs a full-stack marketer?

Open to conversations about growth roles, platform builds, or admissions-funnel work.